About Joey

FOUNDER STORY — 4:1 Collective

I started 4:1 Collective because I couldn’t find Christian clothing that actually felt real to wear. A lot of stuff was either super loud where it looks like a poster, or it was so soft that it didn’t feel like it meant anything. I wanted something you could wear every day school, work, gym, just being out  and it still represented what you believe without you having to explain it.

My faith isn’t really about acting perfect. It’s more about trying to stay consistent, keeping your head straight, and standing on what you believe even when nobody cares or notices. I know a lot of people my age are trying to live like that too but there isn’t much made for them. Not church merch and not just regular fashion either.

So I made 4:1 Collective to be more like reminders than statements. The numbers and designs actually mean something, but they’re subtle. It’s for people who want to represent their faith without forcing it on everyone around them.

This brand isn’t about looking religious  it’s about staying grounded and remembering who you’re trying to become.

Stand firm.